60‑Second Response System for North American Realtors

Never lose a real estate lead to a faster agent again.

FirstReply contacts your new leads in under 60 seconds - automatically, by SMS, email, or WhatsApp - even when you're in a showing, with family, or off the clock.

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<60s Every new lead
Follow-up stages
Data stays in North America
The Real Cost of Being Slow

Your leads can't wait. Most agents make them.

A buyer submits an inquiry. They're ready to talk. Then they wait - 30 minutes, 2 hours, a day. Meanwhile, they've already booked a showing with the agent who responded first.

You didn't lose that lead because you're less capable. You lost it because you were doing your job - in a showing, with a client, or simply offline.

"Like having an inside sales assistant - without hiring one, training one, or managing one."

78%
of buyers go with the first agent who responds. Speed isn't a courtesy - it's your primary competitive edge.
avg. 5h
Average real estate agent response time to a new online lead. That's 299 minutes longer than it should be.
100%
of FirstReply-managed leads are contacted within 60 seconds - around the clock, every day, without lifting a finger.
Simple by Design

How FirstReply works

Set up once. Runs automatically. You focus on the conversation - FirstReply handles everything before it.

0s
Lead submits your contact form

A buyer or seller fills in their details and consents to be contacted. FirstReply sees the new entry in real time.

<60s
Instant personalized message - in your name

FirstReply sends a warm, professional first message from you - by SMS, email, or WhatsApp, based on the lead's preference. Outreach is CASL-compliant and includes an unsubscribe option.

+4h
Smart follow-up if they don't respond

Silence from the lead triggers a polite second message at 4 hours - a different, shorter nudge. Not a copy-paste of the first.

+24h
One more touchpoint, then a graceful exit

A follow-up email at 24 hours, and a final SMS at 72 hours. After that, the sequence stops automatically - no spam, no badgering.

You take over

The moment a lead replies, they're flagged HOT in your lead sheet. You step in with context, pick up the conversation, and close the deal.

What's Included

Everything handled. Nothing to configure.

No CRM to learn. No software to set up. We build it, configure it, and maintain it for you.

SMS & WhatsApp

Leads choose the channel they prefer. FirstReply messages and monitors replies on both, including automatic STOP / unsubscribe handling.

Branded Email

Outreach emails send from your domain, in your name - professionally authenticated, so they land in the inbox, not the spam folder.

Automatic Follow-Up

A 3-stage, 72-hour follow-up sequence with a different message each time. Stops the instant the lead responds.

Google Sheets Lead Tracker

Every lead, every interaction, every status - captured in a clean Google Sheet you own. Access it anywhere, any time, on any device.

North American Data Residency

Your leads' data stays on North American servers, built to Canada's strict PIPEDA and CASL privacy standards - among the toughest data protection laws anywhere.

Done For You

Setup, configuration, testing, and support are all handled by the FirstReply team. You don't need to touch a single setting.

Who It's For

Built for agents who are too busy to lose leads

Solo Agents

You're in showings all day, doing paperwork in the morning, and with family in the evening. You can't babysit your inbox. FirstReply makes sure every new lead gets a professional response the moment they submit - whether you're free or not.

Small Teams

You want consistent, professional lead response across your team - without relying on whoever happens to be at their desk. FirstReply ensures that no lead falls through the cracks, regardless of who it was assigned to.

Brokerages

Roll out a standardized lead response system to your agents - each with their own private setup, their own leads, their own data. No shared logins. No complex software to train. Each agent onboarded in under 15 minutes.

Founding Members · Apply to Join

Stop losing leads. Join FirstReply as a founding member and get a discount.

We're currently onboarding a small group of pilot realtors across North America at no cost. You get the full system - set up, configured, and tested for you. In return, we ask for honest feedback as we refine the product.

Limited spots. When they're gone, they're gone.

No contracts. No credit card. Cancel anytime during the pilot.

Talk to Us First

Not sure if FirstReply is right for you?

Book a free 15-minute call. We'll walk you through how it works, answer your questions honestly, and - if it's a good fit - get you set up within the week.

Book a Free 15‑Minute Call →

No pitch. No pressure. Just a real conversation.